- Grab the book nearest you. Right now. Don’t dig for your favourite book, the coolest, the most intellectual. Use the CLOSEST.
- Turn to page 56.
- Find the fifth sentence.
- Post the sentence (and source) below.
Hippopotamous, hippopotamous, what do you hear?
So I had to reach further and grabed blindly for the first book from my shelf.
From Naomi Klein's No Logo:
"Like a prima donna, it sits in the spotlight, the first celebrity shoe"
Klein is talking about a Nike sneaker, that sits on a pedestal at Nike Town in Manhattan.
That's right, there is a shoe that is hailed and revered in a way that an ancient artifact might be handled. But unlike a precious artifact that is awe-inspiring and educational because of the history within its molecules, this is a new product that inspires one thing. The thing that the marketing giants aim to inspire - consumerism.
A fitting meme choice during the horrifying reflection of our humanity.
I don't know what's worse, that it happened or that many of us, although disgusted and shocked, aren't truly surprised.